Published on : 02 Apr 2026
Breaking: Holland America Line just launched its 153rd Anniversary Sale today — April 2, 2026 — and it is the best cruise deal of the year. Up to $400 onboard credit per stateroom. Up to 25% off fares. 50% reduced deposits. Kids at reduced rates. Alaska, Norway, Caribbean, Australia — every destination worldwide is in. The sale closes April 30, 2026. Here is everything you need to know to book it right.
Published: April 2, 2026 Sale Deadline: April 30, 2026 (28 days away!) Booking Available: NOW at hollandamerica.com Departures Covered: April 2026 through Spring 2027 Historic Sale: Biggest Holland America promotion of 2026
Holland America Line has been sailing since 1873. To mark 153 years of ocean exploration, the line launched a month-long promotional sale today offering the strongest combination of cruise perks available in 2026.
The sale is open through April 30, 2026 and covers departures through spring 2027 — so this is not just for travelers planning a summer trip. You can lock in pricing today for a cruise 12 months away.
“Celebrating 153 years of ocean exploration is about honouring the guests who have travelled the world with us,” said Beth Bodensteiner, president of Holland America Line. “The Anniversary Sale is both a thank you to our loyal guests and an invitation to new travellers to experience our thoughtfully designed itineraries, immersive destination experiences and exceptional service — all with added value and special savings.”
Quick Facts:
🚢 Sale opens: April 2, 2026 (today) 🚢 Sale closes: April 30, 2026 🚢 Departure window: April 2026 – Spring 2027 🚢 Cruise lengths: 4 days to 69 days 🚢 Ships included: All 11 vessels in the Holland America fleet 🚢 Regions included: Every Holland America destination worldwide
This is not a one-perk promotion. The 153rd Anniversary Sale stacks four benefits simultaneously.
The headline perk. Every booking made during the sale period receives onboard credit. The exact amount scales with stateroom category and cruise length — up to $400 per stateroom.
What can you spend it on?
✅ Specialty dining restaurants ✅ Beverages (alcoholic and non-alcoholic) ✅ Spa services and treatments ✅ Shore excursions ✅ Gift shop purchases ✅ Onboard photography packages
A single shore excursion in Alaska or Norway typically costs $150–$200 per person. The credit covers it entirely. On a 14-day voyage, $400 in credit is a meaningful reduction in your total trip cost.
Fares across hundreds of sailings are discounted from published rates. The discount is capacity-controlled and built into the prices shown at hollandamerica.com — no code required.
Standard cruise deposits can run $200–$500 per person. During the Anniversary Sale, deposits are halved on select sailings. This dramatically lowers the cost of locking in your cabin today, even for departures 12 months away.
Important: The reduced deposit applies to the 1st and 2nd guests in a stateroom. All guests still require a deposit, though amounts vary.
Third and fourth guests aged 18 and under travel at reduced fares on select departures when sharing a stateroom with paying adults. For a family of four, this can mean thousands of dollars saved on a single voyage — particularly on longer itineraries.
Yes — and this is where it becomes exceptional value.
The Anniversary Sale is fully combinable with Holland America’s “Have It All” premium fare. When you book Have It All during the sale, you add four more amenities on top of everything above:
Have It All adds:
If you are planning a 10-day or longer voyage, booking Have It All + Anniversary Sale is the maximum-value combination Holland America offers in 2026. You get the discounted fare, the onboard credit, the reduced deposit, and all four premium inclusions in one booking.
Here are confirmed departures included in the 153rd Anniversary Sale across all four Tier 1 markets.
7-day Alaska Explorer on Noordam
7-day Alaska Inside Passage on Koningsdam
Holland America has operated Alaska cruises for more than 75 years — longer than any other cruise line. The Anniversary Sale is the lowest-price entry point for Alaska 2026 currently available.
Dover Season Sailings — 7 and 14-Day Voyages
This is the clearest win for UK travelers. Norwegian fjord sailings from Dover depart without the need for flights, and this particular itinerary block is routinely oversubscribed. Book before April 30 or watch your preferred cabin disappear.
35-Day Voyage of the Vikings: Solar Eclipse on Zuiderdam
7-Day Canada & New England: UNESCO Sites & Quebecois Nights on Zuiderdam
This route is historically popular with Canadian travelers and sells out fast in the summer window. May departures offer pre-peak pricing before summer demand drives fares higher.
27-Day North Pacific Crossing and Circle Japan on Westerdam
Australia and New Zealand sailings are fully included in the sale. At current exchange rates, the $400 onboard credit converts to approximately AU$578 per stateroom — a material bonus on any sailing.
9-Day Southern Caribbean on Nieuw Amsterdam
10-Day Eastern Caribbean Holiday: San Juan and St. Thomas on Eurodam
The 153rd Anniversary Sale covers the entire Holland America global portfolio:
| Region | Included |
|---|---|
| Alaska and Cruisetours | ✅ Yes |
| Caribbean (Eastern, Western, Southern) | ✅ Yes |
| Canada and New England | ✅ Yes |
| Northern Europe (Norway, Iceland, Baltic) | ✅ Yes |
| Dover Season (UK departures) | ✅ Yes |
| Mediterranean | ✅ Yes |
| Australia and New Zealand | ✅ Yes |
| South America and Antarctica | ✅ Yes |
| Pacific Coast and Hawaii | ✅ Yes |
| Tahiti and French Polynesia | ✅ Yes |
| Panama Canal | ✅ Yes |
| Mexico | ✅ Yes |
| Asia | ✅ Yes |
| Collectors’ Voyages (back-to-back) | ✅ Yes |
| Grand Voyages | ❌ Excluded |
| Cruises 3 days or less | ❌ Excluded |
Sale window: April 2 – April 30, 2026 New bookings only — existing reservations cannot be converted into the sale rate
Where to book:
Step-by-step:
Pro tip: Window staterooms in popular categories on Alaska sailings sell out first. If you are targeting an August 2026 Alaska departure, do not wait until late April.
Here is the honest answer for each market.
US travelers: Yes. Alaska 2026 demand is extremely high following years of pent-up post-pandemic travel interest. The $200 onboard credit on a 7-day Alaska cruise covers a full Glacier Bay shore excursion. If you have been watching Alaska prices, now is the time to act.
UK travelers: Yes. The Dover season sailings are the obvious play here — no flights, direct embarkation, and Norwegian fjord itineraries that regularly sell out by June. The 50% reduced deposit makes locking in today a very low-risk move.
Canadian travelers: Yes. The Canada and New England routes have genuine depth — Quebec City, UNESCO coastline, autumn foliage timing for October departures. May 2026 departures are competitively priced before summer demand pushes fares higher.
Australian travelers: Yes. The AU$578 equivalent onboard credit is strong. Pacific and Japan long-haul itineraries suit Australian departure patterns, and the North Pacific Crossing is rare value for that distance and duration.
The single most practical reason to act before April 30: the 50% reduced deposit locks in 2026 and 2027 pricing with minimal upfront outlay. If prices rise — which they historically do as departures approach — you are protected.
| Date | What Happens |
|---|---|
| April 2, 2026 | 153rd Anniversary Sale launches — book NOW |
| April 30, 2026 | Sale closes — last day to secure deal |
| May 2026 | Earliest eligible departure dates |
| Spring 2027 | Latest eligible departure dates |
Holland America’s 153rd Anniversary Sale is the broadest and most generous cruise promotion the line has launched in 2026. Up to $400 onboard credit. Up to 25% off fares. 50% reduced deposits. Kids at reduced rates. Every destination from Alaska to Antarctica included. Stackable with Have It All for four additional premium amenities.
The sale closes April 30, 2026 — 28 days from today. If you are planning a cruise anywhere between now and spring 2027, this is the pricing window to book it. Cabin inventory on popular Alaska, Norway, and Caribbean sailings will tighten well before the deadline.
Book now at hollandamerica.com or call 1-877-724-5425.
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